Privacy Policy

Customer Privacy & Cookies Policy

Choosing to shop with you've placed a great deal of trust in us.


You share and let us use personal information in order to enjoy a more streamlined and convenient shopping experience. Naturally, you want that personal information to be kept private as well as secure.


To reassure you that we take our responsibility very seriously, this Privacy & Cookies Policy explains how we will use the personal information you give us. It explains your data protection rights, including how you can opt-out of some uses of your personal information. For more information on your rights and how to exercise them, head straight to the Your choices and rights section.


This Privacy & Cookies Policy applies if you use web or on our apps, or using voice-controlled services (such as Amazon's Alexa or Apple's Siri). This policy also applies if you contact us or we contact you about our services, whether by telephone, email, SMS, post, push notifications or via third party digital platforms (including websites or social media platforms).


Policy last updated on 29th May 2018.



Who we are and what we collect


When we say “us”, “our” or “we” in this policy we are generally referring to


We collect information from you when you visit and browse our website, register for our services, use our apps, make purchases using our services, participate in prize draws and competitions, and when you communicate with us.


At times we also receive information from third parties to help us better understand our customers. However, this Privacy & Cookies Policy does not cover any third-party websites, apps or services you use or access from our websites, apps or services.





How we use your personal information


Here we explain in detail how your personal data is used to benefit your online experience. Rest assured, we only ever use personal information as is necessary, to provide you with the quality services you request and expect, or to prevent the misuse of our services. We also use your personal information for our own legitimate interests. This allows us to improve our products, better understand customer preferences, and to market products or services you may like. With your consent, we may send you certain promotional communications we feel are relevant. We may also use your personal data to comply with law when required.


When we share your personal information


We only share your personal data as required for the purposes set out in this Privacy & Cookies Policy to third parties who assist us with the provision of our services, to send related promotional communications to you, and to assist us in preventing the fraudulent use of our services.


Security, data retention and international data transfers

We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place. We take the security of your personal information seriously and employ technical and organizational measures to protect the integrity and privacy of your personal information. We only retain your personal information for clearly established periods.



Your choices and rights

This section explains the choices you have when it comes to receiving marketing communications and how you can exercise your individual rights in relation to your personal data.


You have certain rights in the information we hold about you, including the right to:


  1. Object to our use of your personal information.
  2. Request a copy of it, update it or to have it deleted.


These rights may be limited in some circumstances.

Requesting access to your personal data

You have the right to access a copy of the personal information we hold about you. You have the right to request that this information is provided in a machine readable format in the event that you wish it to be transferred to yourself.


What if you want us to stop using your personal information?

You can also object to certain processing activities which use your personal information, in particular where the processing is based on our legitimate interests. You can ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. You can also ask us to restrict the use of your personal information in certain circumstances. These rights are known as the ‘right to erasure' and the ‘right to restrict processing'. We will keep a note of your name if you ask for your personal data to be erased. You will also need to use a different email address if you decide to re-register as a customer with us as your old email address will no longer be valid.


There may be reasons why the above rights may be limited in some circumstances. For example, we can refuse to provide information if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, have compelling legitimate interests to keep, or need to access in order to exercise our legal obligations. In such situations, we would only use your information for these purposes and not use or share your information in other ways. We will always ensure your privacy is protected and data will always be retained in accordance with the Data retention section of this policy.


You may be unable to continue using our services if you require us to stop using your personal information, since this information is necessary for us to accurately fulfil and provide our services.


How to withdraw your consent

Where we have asked for your consent, you may withdraw consent at any time, but this will not affect any processing that has already taken place. If you would like to see what consent preferences we hold for you, we would suggest that you first visit your marketing preferences page on the relevant


You're in control of your data –

 Unsubscribing from our marketing communications

You can ask us to stop sending you marketing messages by contacting us at any time. You may limit the types of marketing you receive, or you can opt out of receiving our marketing communications. This is an option when you first open your account or at any time after that simply by doing one of the following:


  1. Going to the marketing preferences page on the relevant website and ticking or unticking the appropriate boxes.


  1. Clicking on the unsubscribe link contained in marketing emails. 3. Emailing us at if you wish to opt out of any postal marketing or other electronic marketing.


If you decide to opt out or unsubscribe it could take up to 72 hours to process the update through our systems. Whatever you choose, you will still receive messages and other important service information such as changes to your existing products and services, our Low Price Promise emails, the cut-off time to edit your order, as well as “rate your first shop” surveys. You can always unsubscribe from these emails by clicking on the unsubscribe link in each email.


We may also ask you to confirm or update your marketing preferences if there are changes in the law, regulation, or the structure of our business.


Letting us know if your personal information is incorrect

If the information we hold on you is wrong or incomplete, then let us know what needs updating and we'll correct it. This is your right.

Email us at

*Children under 18 are not allowed to order on our website.



Cookies and similar technologies

Learn about cookies, including how we use them and how you can exercise your choices about our use of cookies.

When you use any of the or our related apps, we use our own and third-party cookies and similar technologies (such as pixels and tracking URLs) to identify your device. This enables us to personalize and improve your customer experience and, where appropriate, serve you relevant advertisements. All these technologies are together referred to in this policy as “cookies”.

Without certain cookies, it would be very difficult for a website to allow a visitor to fill up a shopping trolley or to remember the user's preferences or registration details for a future visit.

How we use cookies?

Here are the types of cookies we use on our website, and the purposes for which they are used:

Strictly necessary cookies. These cookies are essential in order to enable you to move around our website and use its features, including accessing secure areas. Without these cookies, any services on our website you wish to access cannot be provided.

Analytical/performance cookies. These cookies collect information about how you and other visitors use our websites. This can be anything like which pages you go to most often, and if you get error messages from web pages. We use data from these cookies to help test designs and to ensure a consistent look and feel is maintained on your visit to our websites. We also use third-party web analytics software on our websites and apps (such as Google Analytics).

Functionality cookies. These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember settings such as changes you have made to text size, fonts and other parts of web pages that you can customize.

Targeting cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of an advertising campaign. They are usually placed by third parties (such as advertising networks or platforms) with the website operator's permission. They remember that you have visited a website and this information is shared with the advertiser. We have enabled Google Analytics Data Collection for Advertising Features, including Remarketing and Advertising Reporting Features. These features enable us to make use of data from users who have chosen to allow Google to associate their web and app browsing history with their Google account in order to personalize the ads we may show in Google Search and Display Advertising. This helps us provide more relevant messaging to our users. This also provides us with demographic and interest information at an aggregate level that helps us to understand our users better.

Social media extensions: These technologies allow you to share what you've been doing on our websites on social media, such as Facebook and Twitter. For example, by clicking the Facebook ‘Like' icons that may appear on our product pages. Although we enable these tools to be displayed on our websites so that you may interact with them, if you choose to do so, they are not within our control. Please refer to the relevant third party privacy policies for how these functionalities work.

Managing cookies

If, after being presented with our cookie banner, you elect to use our websites without disabling cookies, then you agree to our use of cookies and other similar technologies for the purposes described above.

If you do not want to allow cookies at all, or only want to allow use of certain cookies, please refer to your browser settings. You can also use your browser settings to withdraw your consent to our use of cookies at any time, and delete cookies that have already been set. Please note: by deleting certain cookies or disabling them for future use, you may not be able to access certain areas or features of our websites. In some cases this can disable your ability to shop at all on any of our websites.

To find out more about cookies please visit: or see which contains further information about behavioral advertising and online privacy.

To opt-out of Google Analytics for Display Advertising and customize Google Display Network ads please go to or Google Analytics' currently available opt-outs for the web.


Updates and how to contact us

If you have any questions about this Privacy & Cookies Policy, would like to make a complaint, or find out how we notify you of any changes to the Privacy & Cookies Policy, further details can be found in this section.

Updates and changes to the Privacy & Cookies Policy

You may change your personal information retained by us at any time. Simply access your user profile on


We may change the terms of this Privacy & Cookies Policy from time to time and you should check it regularly. The date on which the Privacy & Cookies Policy was most recently amended will be displayed at the beginning of the policy. If we make any material changes to this Privacy & Cookies Policy we will take steps to call it to your attention.


Contact us

If you have questions about your personal information and our Privacy & Cookies Policy, or wish to exercise any of your rights described in this policy, please email us at



Please send your complaint to or call us on +96170200626